How to get more business leads – 1 helping

BTW - We have nothing to sell - Just good intel :)

BTW – We have nothing to sell – Just good intel :)

Who do you know online?

Are you in any social media venues?

Maybe you are friends with someone on Twitter?

Maybe you go back and forth chatting and sharing their tweets?

That is your start. If you are on Google Plus, find those that are of “like mind”.

Reach out to them and make the connection a bit stronger.

Maybe LinkedIn is your forte and maybe you have someone that has been extra nice to you as of late.

See what they do and give them a plug – Maybe write them a recommendation on LinkedIn?

Maybe give their product or service a shoutout on Social media – tag them.

It’s okay to help others get what they want. You will eventually stumble onto the pot of gold at the end of the rainbow.

You don’t have to make this your life’s mission – but once a week, be kind to someone without expectation of anything in return.

Maybe you don’t believe in anything other than what you can see, that’s fine.

However, you must admit there are positive energies that are in existence, as well as negative energies.

Why not spread out the positive ones and see what happens.

If you need our help – let me know and I’ll be there for you.

With our real estate business, we pitch the other local businesses that we use and trust.

That has given us something to talk about and to spread a positive word about.

By the way – we are not selling anything on this site. We are merely wanting to spread the word about what we have learned from building our Real Estate Business.

We hope you find the things discussed useful – let me know if you need anything at all…

Google Plus Sharing without my approval

Don't share without approval

Don’t just Share to Share – it can be Offensive!

Are you on Google Plus and did you share a post with me without my consent?

There is a better way you know.

Circle me – then interact with me and get to know me.

Heck, we may even become friends. Friends that embrace each other in the sharing of each other’s good intel with those in our Circles on Google Plus.

But, alas – parting is such sweet sorrow. I wanted to sent this to educate you and not to upset you.

Thanks for the Understanding and may I not be the first that mutes you :(

Business done the right way by a Texas Leather Craftsman

I know that you may not appreciate this, but I can show you thousands of “commerce websites” that don’t have a phone number.

I am a big fan of Moleskine. I write in my journals – ever since I quit the LAPD and when I picked Real Estate as a Full timer – from a part timer.

The sequence of my Real Estate and LAPD business was as follows:

  • 10/09/1990 – Started the LAPD Police Academy
  • August 1998 – Became a Realtor
  • March of 2007 – Quit Full Time LAPD service
  • March of 2007 – Became a Full Level III reserve officer for the LAPD
  • March of 2007 – Went from Part time to Full time Realtor at REMAX

I had been working “behind the scenes” in our Paris911 at REMAX of Santa Clarita real estate business since I became licensed as a Realtor. But, Paris MacIvor was the full time end of our business until my LAPD Severance.

Lots of Writings – It makes my mind work better!

Back to the point. I have journals reflecting info and my happenings for every 4 months, dating back to March of 2007.

I had a leather moleskine cover back in the day – a custom leather one I ordered online – but it was way too “big” and bulky.

Today I went to a Texas Leather Craftsman I grew up in Alamogordo NM, Went to Top Leather CompanyCollege in Portales NM, which are both very close to Texas – El Paso and Lubbock – respectively.

I appreciate that part of the country and appreciated the response to my order I received.

Hello there Connor MacIvor,

I see you have a paid order in my cart. We will get your leather out within 24-48 business hours and some orders ship same day. Orders will not be shipped during weekends. As soon as your leather ships, you’ll receive an email tracking number from our shipper. If you’re in the United States, UPS ground states 1-6 business days to receive your package. If you’re an international customer, UPS Worldwide Expedited says to allow 6-10 business days for your leather to arrive. Please be aware that it might sit in customs for a few days and that those rotten customs agents will want to charge you for their troubles and to help pay for your very inexpensive medical care.

If there is anything we can help you with, please don’t hesitate to get in touch. Our PHONE number is 210-858-5210. Our email is ihaveaquestion@saddlebackleather.com.

Thanks so much for your interest in my leather pieces.

Dave Munson

Gee – A phone number you can call to ask a question.

What about their 100 year warranty?

I’m sure the product I’m about to receive will be the best I have  ever had.

If it’s not – I feel so good about being able to call for Dave to make it right, I wrote this post bringing attention to his business being conducted in the “right way”.

My Secret Weapon when it comes to Real Estate Part 1

best real estate lead generationIf you have been following me for any time, you will know that I am one of the Top Producing Realtors in the Santa Clarita Valley.

However, I have a secret weapon that I will reveal to you now.

I have been an avid proponent of the Listings To Leads System developed by Scott Pierce.

Here are a few things this very inexpensive system will be able to do for you.

First, if you have a virtual tour company, that is okay, this system supplements that.

If you don’t, this system will act as a primary Virtual Tour System, plus Landing Pages plus a lot more.

Upload the landing page links as the virtual tours on Zillow and Trulia – it will show you how and the leads will flow in!

There is so much that the Listing to Leads system does, it would take me multiple blog posts to cover everything.

Plus, the “outside of the box” mindset of Scott Pierce, would require updating of each of the blog posts I wrote about the advantages. New lead generation pages are added all of the time.

Today, I’ll cover the system as it relates to the Listings  you take and start market and to advertise.

Here are a few items that we find useful – plus I’ll cover the “advantage” sites the Listing to Leads resource offers and show you my results from their useage.

  • Lead Generation

  • Single Property Websites

  • Virtual Tours

  • YouTube Presentations – automatically

  • eFlyers and Print Flyer Reports

  • Social Media Marketing

  • Listing Landing Pages

  • QR Code generators

  • Plus posting to Active Rain, Real Town, WordPress and Blogger at the touch of a button

It’s a powerful system and will have your mind spinning.

Tip – When I take a listing, I start to build out the listing to lead generators. If I give it a few hours, the listing is auto uploaded into the system, saving me time and effort.

I then take the link associated with the Single Property Website and make a URL that I save and can remember easily.

Any phone call associated with the sign call, I can text the link (it becomes mobile responsive), if I have an email I can send it, etc…

Once the “prospective buyer” lands on the page, it gives them the option, at a time you designate, to “follow this home”.

They can enter their email or phone number and get updates as to the properties status.

On the landing pages, there are other options, that you specify, to bring them to a home search, videos, and more.

Again, I could write 100’s of pages talking about Scott Pierce and Listings to Leads. Here is a single thing that I do that brings us more business in the real estate realm.

Plus, sellers love it because it shows how active we are pitching their listing to all who surf the WWW to find real estate and home listings.

How I like to handle Spam email messages

How to defeat spam on emailHave you ever been at a dinner party or business function to have your inbox start to fill up with you having “apparently” subscribed to some people’s email newsletters?

Maybe you were in a drunken state – Maybe you hit your head somewhere during the night of the event.

It could be that you told everyone you met to sign you up for their newsletter!

Most likely – you did not.

These folks are doing what the “old time” marketers love to do, they are interrupting you!

They are just adding themselves to the other “hundreds” of spam emails you are getting on a daily basis.

I was thinking recently, why not reply to see if I am able to turn the tables.

So, this is what I send to all the spam emails that are asking me for business – what do you think?

I’m Connor MacIvor with REMAX of Santa Clarita.
We have a team in place known locally as “Paris911″.
Paris is for a person, one of the team leaders and my partner.
I was the “911” with the LAPD for a long while.
Together we are Paris911.com
I’d sure appreciate any referrals you are able to send our way.
Please spread the word on Social Media about what you have found out about us per this response to your marketing email.
Also, on a local level – during your walk in life, if you hear anyone mention Real Estate and Santa Clarita or Los Angeles – Please drop our site and refer us out.
I am sure it will come back to you 10 fold.
Thanks again,
I’m Connor MacIvor with RE/MAX – Here is our YouTube Channel – Please subscribe to it too!  http://youtube.com/scvmoves
The interesting thing is some of the spammers stop sending me emails – who would have thought that “reverse psychology” and that “giving them a dose of their own medicine” could work with internet email spammers?

Teaching embedding for your Local Google Business Map on Google

If you have been lucky enough to have your local business listed on Google – Good for you.

Here are several tips and ways to make your business “Bigger” on Google.

Make sure you use Google’s tools from the mapping system for  your business and embed them, link to them and get photos from them for your website or blog.

Such as I did here.

I even did a YouTube instructional video about how to embed a Google Business and Local Places Map for some of our Local Businesses.

Google Map Tutorial:

Local REMAX on GoogleWhen we had started in the real estate business, google was no where as strong as they are today.

Below are some of the steps I took to obtain the various codes for the map, to use their link, and embed the map’s HTML into this blog post.

 REMAX of Santa Clarita Google Business

The first thing to do is to Find your Business on Google Plus for Businesses:

I just Google’d the brand name for our Santa Clarita real estate team.

REMAX of Santa Clarita

I looked at the top two results on Google Maps and see that my Paris911 Team is just below the main brokerage website.

I then selected the “B” next to the address, 25101 The Old Road, Stevenson Ranch CA, with our phone number below it. 661.284.5429

When I passed my cursor over the small balloon, it turned red and I clicked on it.

 Paris MacIvor from REMAX of Santa Clarita

The map then relocated to the “official google map page” and had my business located with some of the photos and reviews that had been posted.

 

Local REMAX on Google
This is my Official REMAX of Santa Clarita Official Map Page.

After you enjoy all it has to offer, let me get into how to embed it into your blog or website.

 Share or embed the Google Business Map

Prior to that, let me cover the “share link” function.

First – Let’s find it. You will look to the bottom of the page of where you are seeing your local business rendering on the map.

Toward the right at the bottom of your business being displayed on the Google map, you will see a small “gear”.

Clicking on that will give you some options.

The option on the top is the one you want. “Share or embed map”

 

Share the Link for Paris911

The Google Map will then supply you with two options – one for sharing of the link to this map page for your business and the other for embedding of the same into a website or blog.

For the “share link” this is suitable for sharing on Twitter, Facebook and other sites where sharing of links is allowed.

You are also able to take the code, “long or short” and hyperlink it to the text of your choosing in a blog post or on your website -etc.

Share the Map on Google

 The other function of this map interface is the “embed map” function.

There are a few choices that you can make while on this page.

You are able to choose one of the preformatted sizes for the Google Map for your Business.

You are also able to enter a custom size.

As I spoke about on the video, most of my blogs render around 800px wide, such as this business blog you are on currently.

That is where a Map of 800px would be the best choice for the rendering of my local Business that is on Google Plus.

 

Why Top Producer Systems is our Linch Pin

When we first became Realtors in 1998 – everything was on paper, delivered in person and with mounds of paper files everywhere.

In Fact – FAX Machines – which now are becoming a part of the past, were not trusted in 1998. Everything was delivered in person!

 

AOL was the hot item of the day and you had arrived if you had a 56.6 baud modem – (google it :) )Best CMS in the world for Realtors

This included information about our clients. The better the agent, the better the organizational system and the easier he was able to keep in contact with those people that already trusted him.

The keystone to any business is the ability of past clients to continue to need your services, spread the word, and refer you to their sphere of influence.

However, if you follow the path of most real estate agents, you are busy getting new clients and neglecting the past ones.

We stated with Top Producer years ago. They offered something that was contained on a CD and had the data housed in your own computer’s hard drive.

While the software worked well, it was not website based, there was no “back up” except that which you provided and if you were “away” from your computer, you could not access the data you had entered.

There were also no social media outlets and online publishing services, those platforms did not exist during the time which I am speaking of.

Today, the game has changed and we are even happier with Top Producer.

They have a think tank of people continuing to refine their systems and those ‘brains’ are outside of the box types!

This is one of those “plugs” where I am not benefitting in any way. I just love to share what works for my Team.

There are two components that I totally “wear out” when it comes to TP systems.

First – The Market Snapshot.

top producer systems

This is a entry module that now has the enhanced ability to keep your clients notified as to what is happening within their neighborhood.  Not only is the system going to monitor the current happenings and email them that information. It now has an “alert” system.

The Top Producer Alert system emails your client at the moment a new listing hits the market, the moment one closes or where the status changes.

You are always on the “top of mind” when it comes to real estate because your current and past clients see you having your finger on the pulse of their local market and always monitoring it for them.

Second – The Responsive Content Management System

Top Producer CRM

This is the system that is all web based. It’s capable of being used on all of your mobile devices, everything sync’s and it’s hotter than the center of the sun in July!

Where the rubber meets the road, keeping track of your past clients and having your leads enter the system from many of the top real estate lead generation platforms.

Who should you contact?

Clint Lomax – TP systems expert, will be glad to guide you through the process and show off what Top Producer Systems can do for you.

Email Clint by clicking on this link

Or you can call him too: 800-444-8570 X8777

Be safe – and thanks for taking the time to see how my Realtor Team operates.

What is my content mojo and real estate blogging strategy

Finding your online marketing mojoThe nice thing about being online is that you too can be an expert :)

While that statement is a bit “tongue in cheek”, just look around – isn’t everyone an expert these days?

What got me out of bed at 2:30am to write this post? I’m not sure, but this one was burning at the base of my skull and just had to be unleashed.

I attempt to do 3000 words a day in content writing. Some days the “water” flows much faster than others. Sometimes, it’s hard to shut the valve to get the “Water” to stop flowing.

Others, while I pump and pump, it seems that every word is a challenge – but push through I do.

When people ask me about “inspiration” and my “why”, I cannot help but think of myself coming from a place of mysticism. As if writing “content” is some ancient art of gaining business or exposure.

If you remember “Qui Gon” from Star Wars, he was said to be in the “old ways” referring to Jedi Mysticism and the “old religion”. I sometimes feel like that.

“Not that I want to dress like a Monk and walk the scorched Earth selling real estate, although that does sound like the beginnings of a “niche” market.”

With so many of my fellow realtors paying the large syndication websites for leads, and with some being very successful with obtaining and closing them, I cannot help but feel that maybe my ways are “outdated and old”.

Is it worth the time that I am spending online?  Punching the keys to build valuable content for those that are interested in real estate? Writing about the experiences that I and my clients have had while selling or buying homes? I do know, that for many of my clients, my articles give hope.

My clients have commented that even, “comfort and reassurance”, have been gleaned from articles produced by myself about their situations and occurrences within the real estate trenches.

I could save time and just pay the large real estate syndication websites and other portals for leads. I could step away from the computer and not take the hours a day it takes to publish my “Mojo”.

However, I think I won’t. I know I am better from writing. My clients are better from reading. Even if my articles don’t hit home runs with traffic, I feel good about being able to direct a client to the one that fits their needs.

For example, maybe a client is stumbling around in the dark about closing costs – I write an article and maybe do a video talking about what “closing costs” are in real estate.

It’s my pleasure and I hope you find your Mojo and realize that it appears that “Content Marketing” is coming around again. Now, go grab your sword!

Rochester’s Real Estate Blog and who to follow on Twitter

kyle hiscock on twitterI have been a child of social media since it’s inception. Kyle has done all of us a huge favor with his new posting about who to follow on twitter. It’s awesome and a great start for those of you who are not “Tweeting” as often as you should be.

Social Media is all about the sharing. If you find enough heavy hitters, they will share your stuff too.

That is the “win” in the mechanism within twitter.

Kyle has it right and has built a complete list of who is who, within real estate, who you should be following on Twitter.

Enjoy the posts and here is Kyle’s feed from twitter. You can learn a lot from his interaction!

Here is Kyle Hiscock’s Real Estate blog!


Customer Service Experience with Waste Management in Santa Clarita

Customer service for waste managementI am not one of those that bruises easily. In fact, my skin – it’s pretty thick. My take away from my 22+ years with the LAPD, 17 years regular then another 5 years as a reserve officer.

Cops don’t hold back when they are raking a fellow officer. The skin has to be tough.

I’m also not a complainer. I can get dished crappy customer service and ask for seconds.

However, when the HOA comes after me as a result of my trash not being picked up, I have a problem.

I called Waste Management in Santa Clarita to let them know the bags, the extra ones I called in and said would be waiting, did not get picked up.

The lady on the phone said she was going to notify dispatch and have them picked up the following day.

I thought to myself, “That was easy…”

The next day, bags were still in the street. I called Waste Management and another lady told me that dispatch cancelled my pickup.

I asked her if anyone was going to call me to let me know and she did not have an answer.

I asked if it’s often when “dispatch” cancels calls for service that the customer service people schedule and promise.

She said it was more often than they’d like. I asked her to call dispatch and she said she could not, they only accept email’s.

I thought to myself, “settle down MacIvor…”

She went on to say that they responded they could come out next Tuesday.  I told her my pick up day is on Monday, but even that day would not be soon enough.

She informed me she would call me back and would try to get dispatch to agree to Wednesday…

Wednesday came and went. I had a notification for a $500.00 dollar fine from HOA for having my trash bags on the street for more than 48 hours.

I moved the bags into the container that had been picked up on Monday and called Waste Management.  BTW – there is no other trash service provider for the SCV Cities.

I know, I checked…

I called again and a brand new lady that answered the phone, after I finished complaining, said she would have a district rep call me this afternoon.

“This afternoon” came and went, no call. During the afternoon of the following day, my telephone rang. I picked it up and it was a rep from Waste Management.

I went through this story one last time and he apologized and said he’d be at my home with new trashcans in 30 minutes and to pick up the old ones with the excess trash.

Sure enough, in 30 minutes I had two sparkling new trash cans and all the excess trash had been picked up.

Sean Chacon was the Representative from Waste Management that stopped me from starting my own rubbish pick up company.

He was stellar and took care of business without a hiccup.  He was straight forward, apologetic for issues that were not his, and represented Waste Management in the best way possible.

I’m impressed Sean – thank you for your due diligence and handling this in a prompt manner.

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Remax of Santa Clarita. Each office independently owned and operated. 25101 The Old Road, Santa Clarita CA, 91381.
(661)284-5429. DRE info: Paris MacIvor (01256647) and Connor MacIvor (01238257)