What is my content mojo and real estate blogging strategy

Finding your online marketing mojoThe nice thing about being online is that you too can be an expert :)

While that statement is a bit “tongue in cheek”, just look around – isn’t everyone an expert these days?

What got me out of bed at 2:30am to write this post? I’m not sure, but this one was burning at the base of my skull and just had to be unleashed.

I attempt to do 3000 words a day in content writing. Some days the “water” flows much faster than others. Sometimes, it’s hard to shut the valve to get the “Water” to stop flowing.

Others, while I pump and pump, it seems that every word is a challenge – but push through I do.

When people ask me about “inspiration” and my “why”, I cannot help but think of myself coming from a place of mysticism. As if writing “content” is some ancient art of gaining business or exposure.

If you remember “Qui Gon” from Star Wars, he was said to be in the “old ways” referring to Jedi Mysticism and the “old religion”. I sometimes feel like that.

“Not that I want to dress like a Monk and walk the scorched Earth selling real estate, although that does sound like the beginnings of a “niche” market.”

With so many of my fellow realtors paying the large syndication websites for leads, and with some being very successful with obtaining and closing them, I cannot help but feel that maybe my ways are “outdated and old”.

Is it worth the time that I am spending online?  Punching the keys to build valuable content for those that are interested in real estate? Writing about the experiences that I and my clients have had while selling or buying homes? I do know, that for many of my clients, my articles give hope.

My clients have commented that even, “comfort and reassurance”, have been gleaned from articles produced by myself about their situations and occurrences within the real estate trenches.

I could save time and just pay the large real estate syndication websites and other portals for leads. I could step away from the computer and not take the hours a day it takes to publish my “Mojo”.

However, I think I won’t. I know I am better from writing. My clients are better from reading. Even if my articles don’t hit home runs with traffic, I feel good about being able to direct a client to the one that fits their needs.

For example, maybe a client is stumbling around in the dark about closing costs – I write an article and maybe do a video talking about what “closing costs” are in real estate.

It’s my pleasure and I hope you find your Mojo and realize that it appears that “Content Marketing” is coming around again. Now, go grab your sword!

Rochester’s Real Estate Blog and who to follow on Twitter

kyle hiscock on twitterI have been a child of social media since it’s inception. Kyle has done all of us a huge favor with his new posting about who to follow on twitter. It’s awesome and a great start for those of you who are not “Tweeting” as often as you should be.

Social Media is all about the sharing. If you find enough heavy hitters, they will share your stuff too.

That is the “win” in the mechanism within twitter.

Kyle has it right and has built a complete list of who is who, within real estate, who you should be following on Twitter.

Enjoy the posts and here is Kyle’s feed from twitter. You can learn a lot from his interaction!

Here is Kyle Hiscock’s Real Estate blog!

Customer Service Experience with Waste Management in Santa Clarita

Customer service for waste managementI am not one of those that bruises easily. In fact, my skin – it’s pretty thick. My take away from my 22+ years with the LAPD, 17 years regular then another 5 years as a reserve officer.

Cops don’t hold back when they are raking a fellow officer. The skin has to be tough.

I’m also not a complainer. I can get dished crappy customer service and ask for seconds.

However, when the HOA comes after me as a result of my trash not being picked up, I have a problem.

I called Waste Management in Santa Clarita to let them know the bags, the extra ones I called in and said would be waiting, did not get picked up.

The lady on the phone said she was going to notify dispatch and have them picked up the following day.

I thought to myself, “That was easy…”

The next day, bags were still in the street. I called Waste Management and another lady told me that dispatch cancelled my pickup.

I asked her if anyone was going to call me to let me know and she did not have an answer.

I asked if it’s often when “dispatch” cancels calls for service that the customer service people schedule and promise.

She said it was more often than they’d like. I asked her to call dispatch and she said she could not, they only accept email’s.

I thought to myself, “settle down MacIvor…”

She went on to say that they responded they could come out next Tuesday.  I told her my pick up day is on Monday, but even that day would not be soon enough.

She informed me she would call me back and would try to get dispatch to agree to Wednesday…

Wednesday came and went. I had a notification for a $500.00 dollar fine from HOA for having my trash bags on the street for more than 48 hours.

I moved the bags into the container that had been picked up on Monday and called Waste Management.  BTW – there is no other trash service provider for the SCV Cities.

I know, I checked…

I called again and a brand new lady that answered the phone, after I finished complaining, said she would have a district rep call me this afternoon.

“This afternoon” came and went, no call. During the afternoon of the following day, my telephone rang. I picked it up and it was a rep from Waste Management.

I went through this story one last time and he apologized and said he’d be at my home with new trashcans in 30 minutes and to pick up the old ones with the excess trash.

Sure enough, in 30 minutes I had two sparkling new trash cans and all the excess trash had been picked up.

Sean Chacon was the Representative from Waste Management that stopped me from starting my own rubbish pick up company.

He was stellar and took care of business without a hiccup.  He was straight forward, apologetic for issues that were not his, and represented Waste Management in the best way possible.

I’m impressed Sean – thank you for your due diligence and handling this in a prompt manner.

Should you buy an app or have a responsive website designed

Would you use an app to search for homesI am only able to speak from the vantage point of being an app user and a realtor that happens to know how to center text with HTML :)

This AM, I put together a slideshare presentation that has some of the “highlights” related to whether or not real estate clients want app’s.

Another thing that struck me is that there may be generational factors to consider.

I know a lot of millennials that are considering buying real estate, when asked if they would download an app to do so, they responded and asked me why?

A majority of who I asked of the Gen Y’ers, followed up with the question, “Why would I need an app for that?”

They understand, as I do that apps are great, but for certain things. When a person can access a website that is mobile responsive, it makes a lot of sense.

What do you think?  Would you rather have an app to search for homes or a responsive design website?

108,000 Total Views on Slideshare for our Santa Clarita Realtor Team – as of 11.19.2014

Use Slideshare for your business in Santa Clarita

We have been publishing our slideshare presentations for the past few months. With over 180k in views total, we have made a bit of a dent.

We have also obtained new clients from their exposure. We keep it simple and want to give first with regard to our real estate business.

“Giving first is always the best way in which to receive..” 
- You can quote me – I said that :)

When people have the question of how to buy a home or how they can price their home right, we build answers to those questions and present them on Slideshare.

We then take each of the presentations and share them amongst our social media channels, we publish them inside of our many real estate blogs, and here on our “helping businesses grow” website.

They are easy to view, they are simple to make, and they are very pleasant to watch.

Click on the picture above to get “transported” to our Slideshare Channel and to see some of the other presentations that we have put together.

Also, if you are not into building anything for your business, you can also upload PDF’s that have information you wish to convey to your clientele.

Have a great day and let me know how you are using Slideshare to be of better assistance to your clientele!

Seven Deadly Sins committed by Real Estate agents

How are you stacking up, sin wise?
Do you have issues that go beyond the seven deadly sins of Realtors?
If you do, maybe it’s time for another line of work :)
You may not have committed all of them, maybe only a few and those very infrequently.
It’s hard not to get caught up in the pride and ego at times.
Heck, everyone is doing it aren’t they?
The famous quotes, responses to the question of “how you are doing”, as posed to a real estate agent.
  • Me?  Heck- I’m killing it!!!
  • I’m so Buuuussssssssyyyyyyyyyyyyy…..
  • Going to list another home right now.
  • Have to attend three home inspections in the next 10 minutes…
  • “I’m Blessed” – very few say this….

Nothing wrong with a little Pride or Ego from time to time – Heh???

The problem is it runs over in other areas within your business mind and can turn prospective clients off from using your services.

There is a difference between confidence and “foolish pride”.

Never allow your personal feeling get in the way of what you have been hired for and what your clients wants to accomplish.

Be safe – search well and thanks for looking at our 7 Deadly Sins for Real Estate agents presentation.

7 deadly sins of real estate agents

Top SEO professionals for Realtors and more on Google Plus

Top SEO Experts for Real Estate and More – Created with Haiku Deck, presentation software that inspires

When working in the real estate trenches, I have been writing over 3000 words a day on a various blogs.

Google Plus SEO - Search engine optimization for realtorsThis was great back in the day until the advent of the Real Estate syndication websites.

They are publicly traded companies and it is hard to compete.

I was on page 1 of Google for most Keyword Phrases, but today, I’m not on page one for as many as I was in the past.

The top of most searches render the Real Estate Syndication websites.

This is the reason I follow the Top SEO Experts on Google Plus, is so I can have the edge when it comes to keeping the ground I have acquired and not giving up any.

They are all stellar and will be great to include in your circles.

If you need help, they are willing to give it, some at a cost and some for free.

Just don’t try to get to third base on the first date with those that are not charging for their services. They will figure you out sooner than you may think.

Here are the Top SEO Experts on Google Plus for Realtors and other Businesses:

Al Remetch

Bobby Carroll

Ciao Bella Marketing

Dave Keys

Gen X 3d real estate website SEO

Joshua Berg

Kevin Harper

Laura Scheer

Mark Traphagen

Michael George

Real Estate Agent

Real Estate SEO

Search Engine Optimization

SEO on Google Plus

SEO News

These are in alphabetical order. A wonder for a Motor Cop :) – enjoy the resources and be sure to reach out gently to each one and make them your friend.

Top Real Estate professionals on Google Plus

Google + Real Estate Industry – Created with Haiku Deck, presentation software that inspires

Top Realtors and real estate professionals on Google Plus
Here are the Top to date.
Alphabetical order to be sure.
Some of the top Real Estate professionals on Google Plus.
The Double Deuce – some of the finest minds in the Real Estate world, not to mention where they find buyers for their sellers and visa versa – Google Plus.
The one thing, if I had to choose only one, that sets these professionals apart from most others in the industry, it they always Give First.
They are not the typical “taker” – those in sales who have been conditioned, or by nature, that interrupt others with their tripe over and over again.  Those that never take the time to “elevate” another.
BTW – for my circles, I do not show preference between someone who is my friend, acquaintance or inside of other of my “circles” on google plus.
Everyone is my Brother or Sister, depending on Gender :)
I have them all in my circles and will continue to present the new “sharers” that come up with regard to the best Real Estate Representatives on Google +.

What about cleaning solar panels in the Santa Clarita Valley

Solar Panel Cleaning in the Santa Clarita Valley CitiesYou have decided it was a good idea to have solar panels placed on your home.

You applied for credit, you leased them or you paid for them outright.

Before you pay Cash for Solar Panels, contact us to give you the pros and cons related to selling your home in the future and getting the full value for the panels.

Either way – you are now a happy homeowner and have the Power Company on the run :)

How about cleaning the solar panels?

That is a necessary step and I have a company to refer to you regarding the Cleaning of your Solar panels in Southern California.

Brian, is a brother of mine.  Not literally, but figuratively.  He is a good man, as “Dad used to say”.

He has a Solar Panel Cleaning business that his head quartered in the Santa Clarita Valley.

Here is one of his most recent flyers and let me know what you think!


7 Days of Real Estate Blogger Content

Real Estate Content Calendar – Created with Haiku Deck, presentation software that inspires

Our weekly work up with regard to our Santa Clarita real estate housing market content.Best Service by Santa Clarita Realtors

We break up our week in the seven following topics that are presented on our Santa Clarita real estate radio show.

  • Market Mondays – talking about the Santa Clarita real estate market via our Altos Research Reports
  • Travel Tuesdays – showing the latest and greatest websites built by the Paris911 Team at REMAX of Valencia CA.
  • REO Wednesdays – foreclosures, bank owned, and reo properties, including short sales and the distressed market updates
  • Truth in Lending Thursdays – we get into the questions, items, and what loan officers need when they are wanting to approve you for a loan.
  • Finale Fridays – a weekly recap of the price changes in the local Santa Clarita Housing Market.
  • Sold Saturdays – where are the Santa Clarita real estate listings selling for. Are we up or down?
  • Open House Sundays – While open houses are held on different weeks of the week, we want to give the “what to and what not to” do with regard to viewing open houses.

Thanks for watching and having a read about our Content marketing approach to Santa Clarita real estate.

Remax of Santa Clarita. Each office independently owned and operated. 25101 The Old Road, Santa Clarita CA, 91381.
(661)284-5429. DRE info: Paris MacIvor (01256647) and Connor MacIvor (01238257)