The interesting thing is some of the spammers stop sending me emails – who would have thought that “reverse psychology” and that “giving them a dose of their own medicine” could work with internet email spammers?
When we first became Realtors in 1998 – everything was on paper, delivered in person and with mounds of paper files everywhere.
In Fact – FAX Machines – which now are becoming a part of the past, were not trusted in 1998. Everything was delivered in person!
AOL was the hot item of the day and you had arrived if you had a 56.6 baud modem – (google it )
This included information about our clients. The better the agent, the better the organizational system and the easier he was able to keep in contact with those people that already trusted him.
The keystone to any business is the ability of past clients to continue to need your services, spread the word, and refer you to their sphere of influence.
However, if you follow the path of most real estate agents, you are busy getting new clients and neglecting the past ones.
We stated with Top Producer years ago. They offered something that was contained on a CD and had the data housed in your own computer’s hard drive.
While the software worked well, it was not website based, there was no “back up” except that which you provided and if you were “away” from your computer, you could not access the data you had entered.
There were also no social media outlets and online publishing services, those platforms did not exist during the time which I am speaking of.
Today, the game has changed and we are even happier with Top Producer.
They have a think tank of people continuing to refine their systems and those ‘brains’ are outside of the box types!
This is one of those “plugs” where I am not benefitting in any way. I just love to share what works for my Team.
There are two components that I totally “wear out” when it comes to TP systems.
First – The Market Snapshot.
This is a entry module that now has the enhanced ability to keep your clients notified as to what is happening within their neighborhood. Not only is the system going to monitor the current happenings and email them that information. It now has an “alert” system.
The Top Producer Alert system emails your client at the moment a new listing hits the market, the moment one closes or where the status changes.
You are always on the “top of mind” when it comes to real estate because your current and past clients see you having your finger on the pulse of their local market and always monitoring it for them.
Second – The Responsive Content Management System
This is the system that is all web based. It’s capable of being used on all of your mobile devices, everything sync’s and it’s hotter than the center of the sun in July!
Where the rubber meets the road, keeping track of your past clients and having your leads enter the system from many of the top real estate lead generation platforms.
Who should you contact?
Clint Lomax – TP systems expert, will be glad to guide you through the process and show off what Top Producer Systems can do for you.
The nice thing about being online is that you too can be an expert
While that statement is a bit “tongue in cheek”, just look around – isn’t everyone an expert these days?
What got me out of bed at 2:30am to write this post? I’m not sure, but this one was burning at the base of my skull and just had to be unleashed.
I attempt to do 3000 words a day in content writing. Some days the “water” flows much faster than others. Sometimes, it’s hard to shut the valve to get the “Water” to stop flowing.
Others, while I pump and pump, it seems that every word is a challenge – but push through I do.
When people ask me about “inspiration” and my “why”, I cannot help but think of myself coming from a place of mysticism. As if writing “content” is some ancient art of gaining business or exposure.
If you remember “Qui Gon” from Star Wars, he was said to be in the “old ways” referring to Jedi Mysticism and the “old religion”. I sometimes feel like that.
“Not that I want to dress like a Monk and walk the scorched Earth selling real estate, although that does sound like the beginnings of a “niche” market.”
With so many of my fellow realtors paying the large syndication websites for leads, and with some being very successful with obtaining and closing them, I cannot help but feel that maybe my ways are “outdated and old”.
Is it worth the time that I am spending online? Punching the keys to build valuable content for those that are interested in real estate? Writing about the experiences that I and my clients have had while selling or buying homes? I do know, that for many of my clients, my articles give hope.
My clients have commented that even, “comfort and reassurance”, have been gleaned from articles produced by myself about their situations and occurrences within the real estate trenches.
I could save time and just pay the large real estate syndication websites and other portals for leads. I could step away from the computer and not take the hours a day it takes to publish my “Mojo”.
However, I think I won’t. I know I am better from writing. My clients are better from reading. Even if my articles don’t hit home runs with traffic, I feel good about being able to direct a client to the one that fits their needs.
I have been a child of social media since it’s inception. Kyle has done all of us a huge favor with his new posting about who to follow on twitter. It’s awesome and a great start for those of you who are not “Tweeting” as often as you should be.
Social Media is all about the sharing. If you find enough heavy hitters, they will share your stuff too.
That is the “win” in the mechanism within twitter.