I have been in real estate since 1998 and at that time, if anyone remembers, the MLS and Search was left up to the “men behind the curtain”, a Wizard of OZ reference to Realtors and Real Estate Agents.
When we bought our first home, we were taken by the agent we chose to represent us. The arrogance and the power each exhibited – was amazing. I’m glad the playing field has leveled a bit with the “transparency” of the online real estate blogs and articles.
A few years later entered the “real estate syndication” websites. Those which take an agent’s listing – first without permission, now with “workaround” agreements between brokerages and boards of Realtors, and publicize it to the masses with more marketing dollars than the agent can imagine, effectively selling the agent’s leads back to them…
There were more than Syndication Websites – Due to the advent of the internet – It was like the wild wild west online. Agents were advertising other agents properties and most were going that way without permission. Then most of the Multiple Listing Service companies came out with agreements regarding syndication and as long as it was being done by a Licensed Agent who was also a “Realtor” in good standing, and as long as the “real listing agent” was shown on the advertisement – they were good to go.
There are several ways for a local real estate agent to “win” against the “large syndication machines” that are, BTW, for the most part, – publicly traded companies…
The power through money is hard for a local real estate agent to compete with. You are only as well known as Google thinks you are. And even they have a way for you to pay to get to the “top of their” search engine.
Don’t neglect the handshake and hug thing that works in business. It’s okay to sit behind a computer and bang away at the keys – but to hand your cards to people, perfect strangers, while you are out – directing them back to your Spatial Match search website – that is going to equate to $$$ in your pipeline.
My most effective weapon is Spatial Match MLS Search by Home Junction. This “out of the box” company and its core groups, part of the development, marketing and implementation side have built a Multiple Listing Service search engine that we are truly proud of and that keeps our clients “loyal” to our real estate team.
The search is sticky. It’s like nothing our clients have ever used. They come back for more. We find the engineers and technologically adapted clients love it a lot. Meaning, they seem to use more of its vast functionality than the other clients who also love it, just not for comps and statistics!
The system updates quickly, it’s easy to use and it has much more depth in it’s functionality than most of the “I’m going to spam the heck out of you” search platforms, that people searching for homes online are beginning to be scared to use.
It only takes a couple of times, when one of our clients is going off of the reservation, searching for real estate listings. They get several phone calls and spammed up the wazoo – just for inquiring about a real estate listing that seemed too good to be true. In the end, after they reached out to me, they found it was too good to be true
The links to specific searches is something that “breaks” the mold when it comes to an agent’s search.
Needless to say, but you are also able to embed specific functional maps in your website or blog. You can create more than just a link back to the specific search on the specific page of your website – you can embed that specific search on any page – rendering how you designed it.
You can then send that link to your client that was inquiring about real estate listings meeting that specific criteria.
When they arrive – they see, “Hi Bob – It’s Connor – here is your search!”
Facebook / Instagram / Pinterest / Google+ / Twitter – all of these platforms should be used by a Realtor that is trying to break away from the grasp of the “online marketing syndication websites” – With the “Specific Search” linking ability of Spatial Match – sharing specific properties is simple. You can also share any configuration you build on the specific map… BTW – those clicks come back to your website – not anywhere less – This is Super Important for your SEO plan…
I have this search on more of my sites than any other. It’s wonderful and I’m Blessed to have came upon Spatial Match and Home Junction several years ago when they were first getting started.
More – call me – I get nothing for referring them out and talking nice about their platform. If you are in my local market – don’t call me – Be safe – Connor with HONOR.
A few months ago – I was contacted by a person that I had never met – nor whom I thought I would ever meet.
He was a caller who wanted to get information on a Santa Clarita property that was for rent/lease.
I explained to him that we don’t handle those types of properties directly, but I would help him because it’s the right thing to do.
I cannot tell you how many times, we have helped people such as he, not expecting anything in return, and had them refer those who wanted to do what we handle directly – Buying or Selling Real Estate.
Having the person we helped, come back to want us to represent them, as a buyer of real estate, happens a lot.
Philosophy –Help enough people get what they want without expectation of anything in return – and you will never be lacking in life!!!
I have been hard at it and have lost 70 pounds since August 27th of 2015. I was 350 and as of July 16, 2015, today – I am currently 280 pounds.
I have been taking a facial photo every day and full body every 10 days.
One of these days, When I am where I want to be, physically and mentally – I will transcribe from my journal to a Blog that I will build – SCVfit.com and post the daily writings, “pain and suffering” entries, with the photos etc…
I am no where finished – I will get to 230-240 and re-evaluate.
But below, is what I needed….
Off the beaten path…
I wanted to buy Green Iced-Tea, unsweetened of course, from Starbucks. I left my office which is down on The Old Road, in Stevenson Ranch, thinking about where the closest Starbucks would be.
While not the closest, I went to the Starbucks in Granary Square. I exited my vehicle and made a beeline for the entrance.
A lady asked me if I wanted some information about Orange Theory – there was a table and folks with smiles across their faces… I said I would be back – went inside Starbucks – ordered and waited.
As soon as the barista completed my order, I headed outside and, being a man of my word, I stopped by the table and said, “You have 30 seconds to sell me…”
Then one of those standing with the Orange Theory fitness shirts said, “Paris911 – you are Paris911?”
My shirt said “Paris911”, being of a LEO background, I thought he was getting cheeky….
It is a real small world…
He then said, “Connor – your name is Connor…” I was set back on my heels – I did not tell him my name.
He proceeded to tell the young lady about a story when I helped him, several months ago, get connected to obtain a rental property.
I remembered our correspondence and thought to myself, “What a small world – you never know…”
Now, I was at a place that I had been looking for(dreaming about). I wanted to join some type of fitness class, but I did not like the local selection.
It’s not one of these Santa Clarita Fitness Boot Camps…
Drill Instructor Type of Military – belittling, screaming and telling the attendee’s they are worthless…
Too Vain – owners too interested in how “pretty and in shape” they are to pay attention to their clients…
Fitness Camps that Push past “healthy levels”– I have seen this more often than not – watching some of the attendee’s being pushed to the point of needing an ambulance…
What it is….
I wanted a place that had more of a science behind it and that was Brand New. It’s nice starting at a place at the beginning – being one of the “foundational” members. Plus – everyone is new – While I don’t think this is going to be one of those places where starting later will pose an issue, as in the ones mentioned above, New is Nice…
I signed up. I’m all in. It came at a time when the time is not exactly “right”. Everything in my world is not “aligned” and perfect.
But neither was it when I started to actively “rid myself of excess body fat…”
If I have learned one thing in my journey – thus far, it’s this…
Monday will never come and there is never a “perfect time” to start anything!
Both Paris and I have been in the real estate business, licensed, since 1999 and 1998 respectively.
During that time we have used different companies to handle our California Bureau of Real Estate (CaBRE) continuing education and licensing requirements demanded by the CaBRE.
Some were okay and one is the BEST we have found.
The intention of this post is not only for Santa Clarita real estate license renewals – This company is not “tied to”Santa Clarita only – Any Real Estate licensee in the State of California is able to use their service.
They have a cloud based system for CABRE license renewal. You no longer have to depend on clunky books and are able to access the learning materials via any “internet connected” device.
This portability expands to your mobile devices too. If you have an iPad, Android Tablet, iPhone or Android Phone – you have access anywhere you are connected to the internet!
One of the advantages of the REVEI system is that it is easy to use.When you first login to their platform, you will see that. The language used is not “typical and confusing”, you actually learn via simple statements, stories and scenarios.
If you have issues, this you won’t believe, you can call. Actually, pick up the phone and speak to a real person. One that will walk you through the steps and help you with any of the processes. Also, the phone number is not hidden from public view, it’s on the homepage of their website for all to see and use!
How about a Guarantee? They have one and it’s money back if you don’t pass, you don’t pay.
We have used other renewal sites and systems. They have been, in our experiences, labor intensive, taxing and confusing.
I love the staff at REVEI and am proud to acknowledge that where everyone can see!
Are you a California real estate Broker – they have that too!
Be safe and here is to your successful continuing education with your California Bureau of Real Estate License!
I know that you may not appreciate this, but I can show you thousands of “commerce websites” that don’t have a phone number.
I am a big fan of Moleskine. I write in my journals – ever since I quit the LAPD and when I picked Real Estate as a Full timer – from a part timer.
The sequence of my Real Estate and LAPD business was as follows:
10/09/1990 – Started the LAPD Police Academy
August 1998 – Became a Realtor
March of 2007 – Quit Full Time LAPD service
March of 2007 – Became a Full Level III reserve officer for the LAPD
March of 2007 – Went from Part time to Full time Realtor at REMAX
I had been working “behind the scenes” in our Paris911 at REMAX of Santa Clarita real estate business since I became licensed as a Realtor. But, Paris MacIvor was the full time end of our business until my LAPD Severance.
Lots of Writings – It makes my mind work better!
Back to the point. I have journals reflecting info and my happenings for every 4 months, dating back to March of 2007.
I had a leather moleskine cover back in the day – a custom leather one I ordered online – but it was way too “big” and bulky.
Today I went to a Texas Leather Craftsman – I grew up in Alamogordo NM, Went to College in Portales NM, which are both very close to Texas – El Paso and Lubbock – respectively.
I appreciate that part of the country and appreciated the response to my order I received.
Hello there Connor MacIvor,
I see you have a paid order in my cart. We will get your leather out within 24-48 business hours and some orders ship same day. Orders will not be shipped during weekends. As soon as your leather ships, you’ll receive an email tracking number from our shipper. If you’re in the United States, UPS ground states 1-6 business days to receive your package. If you’re an international customer, UPS Worldwide Expedited says to allow 6-10 business days for your leather to arrive. Please be aware that it might sit in customs for a few days and that those rotten customs agents will want to charge you for their troubles and to help pay for your very inexpensive medical care.
The interesting thing is some of the spammers stop sending me emails – who would have thought that “reverse psychology” and that “giving them a dose of their own medicine” could work with internet email spammers?